Questioning Complacency: An Analysis of Sustainability to Foster Innovation

Sustainability is a tricky subject. With a vague definition and a growing demand, we find ourselves in the midst of a world where sustainability is the goal, but there is no set route to get there. In this two-part project, I explore what it looks like to write a sustainability plan for a web-based company, as well as an in-depth essay about sustainability. I question what it means to be sustainable, its benefits, as well as its drawbacks. What can sustainability teach us, and how can we challenge its framework to better suit a growing demand for economically viable businesses.